{"slug":"anchor-text-distribution","title":"Anchor Text Distribution — Safe Ratios and Campaign Structures","tags":["anchor-text","link-building","seo","off-page"],"agent_summary":"Anchor text percentage targets for safe link profiles, GMB Sniper, GMB Blast, and Rank Your Brand (RYB) campaign structures.","trigger_phrases":["anchor text distribution","what anchors should I use","anchor text ratios","safe anchor text","link anchor strategy","GMB sniper anchor text","rank your brand anchors","how many exact match anchors"],"runnable":false,"markdown":"\n### Anchor Text Distribution\n\n#### Safe Distribution Formula\n\n| Anchor Type | Percentage | Examples |\n|---|---|---|\n| Brand | 30-40% | \"[Business Name]\", \"[Brand]\" |\n| Brand + Keyword | 10-15% | \"[Brand] [service]\", \"[Brand] in [city]\" |\n| Exact Match | 5-10% | \"[service] in [city]\" |\n| Partial Match | 10-15% | \"[city] [service] company\", \"best [service] near [area]\" |\n| Generic | 15-20% | \"click here\", \"learn more\", \"visit website\" |\n| URL / Naked | 10-15% | \"www.domain.com\", \"https://domain.com/service\" |\n| LSI / Related | 5-10% | \"[related term]\", \"[synonym] services\" |\n\n**Rules:**\n- Never exceed 10% exact match anchors\n- Brand anchors are always the highest percentage\n- Vary anchor text with every new link — never repeat the exact same anchor\n- New sites: start with 80%+ brand/generic, slowly introduce keyword anchors\n\n#### Campaign-Specific Anchor Structures\n\n**GMB Sniper Campaign:**\n- Primary keyword anchors: 50%\n- Generic anchors: 30%\n- Brand anchors: 20%\n- Target: 10-20 keywords\n- Links to: CID URL, Website, About, Contact, Reviews, GMB Posts, Socials\n\n**GMB Blast Campaign:**\n- Primary keyword anchors: 70%\n- Generic anchors: 30%\n- Brand anchors: 0%\n- Target: 25-50 keywords\n- Links to: DD links from bot\n\n**Rank Your Brand (RYB) A:**\n- Primary keyword anchors: 100%\n- Target: 10-30 keywords\n- Links to: Place ID links\n\n**Rank Your Brand (RYB) B:**\n- Branded/partial match: 100%\n- Links to: Tier 2 links from RYB A\n\n#### Why This Matters\n\nAnchor text over-optimization is one of the most common triggers for manual and algorithmic penalties. The moment exact match anchors exceed 10-15% of the total profile, Google interprets the links as manufactured. Branded anchors look natural because they're what real sites use when referencing a business.\n\n#links-sop #anchor-text #link-building #seo #off-page\n","html":"<h3>Anchor Text Distribution</h3>\n<h4>Safe Distribution Formula</h4>\n<p>| Anchor Type | Percentage | Examples |\n|---|---|---|\n| Brand | 30-40% | \"[Business Name]\", \"[Brand]\" |\n| Brand + Keyword | 10-15% | \"[Brand] [service]\", \"[Brand] in [city]\" |\n| Exact Match | 5-10% | \"[service] in [city]\" |\n| Partial Match | 10-15% | \"[city] [service] company\", \"best [service] near [area]\" |\n| Generic | 15-20% | \"click here\", \"learn more\", \"visit website\" |\n| URL / Naked | 10-15% | \"www.domain.com\", \"https://domain.com/service\" |\n| LSI / Related | 5-10% | \"[related term]\", \"[synonym] services\" |</p>\n<p><strong>Rules:</strong></p>\n<ul>\n<li>Never exceed 10% exact match anchors</li>\n<li>Brand anchors are always the highest percentage</li>\n<li>Vary anchor text with every new link — never repeat the exact same anchor</li>\n<li>New sites: start with 80%+ brand/generic, slowly introduce keyword anchors</li>\n</ul>\n<h4>Campaign-Specific Anchor Structures</h4>\n<p><strong>GMB Sniper Campaign:</strong></p>\n<ul>\n<li>Primary keyword anchors: 50%</li>\n<li>Generic anchors: 30%</li>\n<li>Brand anchors: 20%</li>\n<li>Target: 10-20 keywords</li>\n<li>Links to: CID URL, Website, About, Contact, Reviews, GMB Posts, Socials</li>\n</ul>\n<p><strong>GMB Blast Campaign:</strong></p>\n<ul>\n<li>Primary keyword anchors: 70%</li>\n<li>Generic anchors: 30%</li>\n<li>Brand anchors: 0%</li>\n<li>Target: 25-50 keywords</li>\n<li>Links to: DD links from bot</li>\n</ul>\n<p><strong>Rank Your Brand (RYB) A:</strong></p>\n<ul>\n<li>Primary keyword anchors: 100%</li>\n<li>Target: 10-30 keywords</li>\n<li>Links to: Place ID links</li>\n</ul>\n<p><strong>Rank Your Brand (RYB) B:</strong></p>\n<ul>\n<li>Branded/partial match: 100%</li>\n<li>Links to: Tier 2 links from RYB A</li>\n</ul>\n<h4>Why This Matters</h4>\n<p>Anchor text over-optimization is one of the most common triggers for manual and algorithmic penalties. The moment exact match anchors exceed 10-15% of the total profile, Google interprets the links as manufactured. Branded anchors look natural because they're what real sites use when referencing a business.</p>\n<p>#links-sop #anchor-text #link-building #seo #off-page</p>\n"}