{"slug":"link-building-decision-tree","title":"Link Building Decision Tree — Which Tactic to Use","tags":["link-building","strategy","routing","campaign-planning"],"agent_summary":"Decision tree for selecting the right link building tactic based on business type, goal, and available resources — outreach, citations, PBN, parasite, cloud stack.","trigger_phrases":["what links should I build","link building strategy","which link tactic","how to build links","link building plan","best way to get links","link building for local business","link acquisition strategy"],"runnable":false,"markdown":"\n### Link Building Decision Tree\n\nUse this decision tree to route any link building task to the right tactic.\n\n#### 1. White Hat Outreach\n\n**Use when:** Building editorial links, guest posts, resource page placements.\n\n- Find prospects → `outreach-prospecting` (discover and score targets)\n- Execute campaigns → `outreach-linkbuilder` (send emails, follow up)\n- Flow: prospect first, then outreach\n\n#### 2. Local Links\n\n**Use when:** Client is a local business needing citations and directory presence.\n\n- Citations (Yelp, YP, BBB, industry dirs) → `citation-link-building`\n- Community links (chambers, sponsorships, events) → `local-link-builder`\n- Run both in parallel — citations are systematic, local links are opportunistic\n\n#### 3. Platform / Parasite\n\n**Use when:** Needing high-DA links fast or testing keyword competitiveness.\n\n- Medium (DR 95), LinkedIn (DR 98), Reddit (DR 94), Quora (DR 92), HubPages (DR 78)\n- Create 1,500-2,500 word articles targeting low-competition keywords (DA30 or lower on page 1)\n- Build 3-5 Tier 2 links to the parasite page\n- Can rank in 2-4 weeks\n\n#### 4. PBN\n\n**Use when:** Client needs fast authority boost and you own or can build expired domain networks.\n\n- Find expired domains → `expired-domain-pbn-builder`\n- Safety checklist → `pbn-setup-checklist`\n- Deploy network → `penn-pbn-builder`\n- Never interlink PBN sites. Never use same hosting/theme/registrar.\n\n#### 5. Cloud Stack (Google Properties)\n\n**Use when:** Low-effort/high-impact boost needed in 2-4 weeks.\n\n- Create Google Site (Tier 1) → links to money site\n- Support with Google Docs, Sheets, Slides (Tier 2) → link to Google Site\n- Amplify with Drive folder, YouTube, Blogger (Tier 3)\n- Use branded Google account with target city location set\n\n#### 6. Amazon Author Backlink\n\n**Use when:** Need a DR 96+ link with zero competition for it.\n\n- Create Amazon Author Page at author.amazon.com\n- Write keyword-rich bio with money site link\n- Publish at least one KDP product\n\n#### Quick Reference\n\n| Tactic | Effort | Impact | Timeline |\n|---|---|---|---|\n| Cloud stacks | Low | High | 2-4 weeks |\n| Parasite SEO | Medium | High | 2-6 weeks |\n| Citations | Low | Medium | 1-4 weeks |\n| Guest posts | High | High | 4-12 weeks |\n| Amazon author | Low | Medium | 4-8 weeks |\n| PBN | Medium | High | 4-8 weeks |\n| HARO | Medium | High | Ongoing |\n\n#links-sop #link-building #strategy #routing #campaign-planning\n","html":"<h3>Link Building Decision Tree</h3>\n<p>Use this decision tree to route any link building task to the right tactic.</p>\n<h4>1. White Hat Outreach</h4>\n<p><strong>Use when:</strong> Building editorial links, guest posts, resource page placements.</p>\n<ul>\n<li>Find prospects → <code>outreach-prospecting</code> (discover and score targets)</li>\n<li>Execute campaigns → <code>outreach-linkbuilder</code> (send emails, follow up)</li>\n<li>Flow: prospect first, then outreach</li>\n</ul>\n<h4>2. Local Links</h4>\n<p><strong>Use when:</strong> Client is a local business needing citations and directory presence.</p>\n<ul>\n<li>Citations (Yelp, YP, BBB, industry dirs) → <code>citation-link-building</code></li>\n<li>Community links (chambers, sponsorships, events) → <code>local-link-builder</code></li>\n<li>Run both in parallel — citations are systematic, local links are opportunistic</li>\n</ul>\n<h4>3. Platform / Parasite</h4>\n<p><strong>Use when:</strong> Needing high-DA links fast or testing keyword competitiveness.</p>\n<ul>\n<li>Medium (DR 95), LinkedIn (DR 98), Reddit (DR 94), Quora (DR 92), HubPages (DR 78)</li>\n<li>Create 1,500-2,500 word articles targeting low-competition keywords (DA30 or lower on page 1)</li>\n<li>Build 3-5 Tier 2 links to the parasite page</li>\n<li>Can rank in 2-4 weeks</li>\n</ul>\n<h4>4. PBN</h4>\n<p><strong>Use when:</strong> Client needs fast authority boost and you own or can build expired domain networks.</p>\n<ul>\n<li>Find expired domains → <code>expired-domain-pbn-builder</code></li>\n<li>Safety checklist → <code>pbn-setup-checklist</code></li>\n<li>Deploy network → <code>penn-pbn-builder</code></li>\n<li>Never interlink PBN sites. Never use same hosting/theme/registrar.</li>\n</ul>\n<h4>5. Cloud Stack (Google Properties)</h4>\n<p><strong>Use when:</strong> Low-effort/high-impact boost needed in 2-4 weeks.</p>\n<ul>\n<li>Create Google Site (Tier 1) → links to money site</li>\n<li>Support with Google Docs, Sheets, Slides (Tier 2) → link to Google Site</li>\n<li>Amplify with Drive folder, YouTube, Blogger (Tier 3)</li>\n<li>Use branded Google account with target city location set</li>\n</ul>\n<h4>6. Amazon Author Backlink</h4>\n<p><strong>Use when:</strong> Need a DR 96+ link with zero competition for it.</p>\n<ul>\n<li>Create Amazon Author Page at author.amazon.com</li>\n<li>Write keyword-rich bio with money site link</li>\n<li>Publish at least one KDP product</li>\n</ul>\n<h4>Quick Reference</h4>\n<p>| Tactic | Effort | Impact | Timeline |\n|---|---|---|---|\n| Cloud stacks | Low | High | 2-4 weeks |\n| Parasite SEO | Medium | High | 2-6 weeks |\n| Citations | Low | Medium | 1-4 weeks |\n| Guest posts | High | High | 4-12 weeks |\n| Amazon author | Low | Medium | 4-8 weeks |\n| PBN | Medium | High | 4-8 weeks |\n| HARO | Medium | High | Ongoing |</p>\n<p>#links-sop #link-building #strategy #routing #campaign-planning</p>\n"}