{"slug":"outreach-email-sequence","title":"Link Building Outreach Email Sequence — 3-Touch Follow-Up Protocol","tags":["outreach","email","link-building","guest-posts"],"agent_summary":"Three-touch email outreach sequence for link building campaigns including initial email structure, follow-up timing, and prospect qualification criteria for guest posts, resource pages, and broken link building.","trigger_phrases":["outreach email sequence","link building emails","guest post outreach","follow up emails for links","broken link outreach","resource page email template","link building email template","how to email for links"],"runnable":true,"markdown":"\n### Link Building Outreach Email Sequence\n\nMaximum 3 touches per prospect. After 3 — move on and don't contact again for 90+ days.\n\n#### Prospect Qualification (Before Any Email)\n\n**Guest Post Site Checklist:**\n- DA 20+ (prefer 30+)\n- Real organic traffic (not a link farm)\n- Active social presence or comments\n- Accepts guest contributors (check /write-for-us or /contribute)\n- Relevant niche (not accepting all industries)\n- Published within last 90 days\n\n#### Touch 1: Initial Outreach Email\n\n**Subject:** Quick question about [their site name]\n\n**Structure:**\n1. Personalized opening — mention their recent article or something specific about their site\n2. Brief introduction — who you are, your credentials\n3. Specific value proposition — what you're offering and why it fits their audience\n4. Clear, low-friction ask — \"Would you be open to reviewing a pitch?\"\n\n**Tips:**\n- Reference something specific about their site (shows you read it)\n- Lead with value to their audience, not what you want\n- Keep under 150 words\n- Include 2-3 topic ideas as hooks\n\n#### Touch 2: Follow-Up #1 (Day 5-7 if no response)\n\n**Subject:** Re: Quick question about [their site name]\n\n**Structure:**\n- Acknowledge they may have missed it\n- Shorter message than original\n- Different angle or value point\n- Lower-commitment ask (e.g., \"Worth a quick conversation?\")\n\nKeep it under 100 words.\n\n#### Touch 3: Follow-Up #2 (Day 12-14 if no response)\n\n**Subject:** Last follow-up from [your name]\n\n**Structure:**\n- Final follow-up only\n- No pressure\n- Leave door open for future\n- Something like: \"Happy to reach out again in a few months if the timing is better.\"\n\nAfter Touch 3: remove from active sequence, add to 90-day no-contact list.\n\n#### Resource Page Link Building\n\n1. Find resource pages using search operators:\n - `\"[niche]\" + \"resources\"` \n - `\"[niche]\" + \"useful links\"`\n - `\"[niche]\" + \"recommended sites\"`\n2. Qualify: Is it updated recently? Does it link to similar sites? Relevant DA?\n3. Find webmaster contact: Hunter.io, site:domain.com/contact, LinkedIn\n4. Send outreach: Lead with value, mention their resource page, explain fit\n5. Follow up once after 5-7 days\n\n#### Broken Link Building\n\n1. Find broken links on authority pages using Check My Links (Chrome) or Ahrefs Site Explorer\n2. Create or identify a page that replaces the broken resource\n3. Contact webmaster: Point out the broken link, offer your replacement\n4. Include the exact URL of the broken link so they can find it quickly\n\n#### HARO / Journalist Requests\n\n- Sign up for HARO (helpareporter.com) or alternatives (Connectively, SourceBottle, Quoted)\n- Monitor daily for relevant queries in your industry\n- Respond within 2 hours of publication\n- Include credentials (license #, years experience, certifications)\n- Keep responses concise and quotable\n- Success rate: approximately 5-15% of pitches land\n\n#### LinkedIn 7-Touch Outreach (for Guest Posts and Partnerships)\n\n30-day warm-up sequence:\n1. Connection request (day 1)\n2. Value add — share useful content (day 3)\n3. Engagement — comment on their post (day 7)\n4. Soft pitch — mention collaboration opportunity (day 14)\n5. Social proof — share similar collaboration example (day 18)\n6. Direct ask — explicit guest post request (day 23)\n7. Final follow-up (day 30)\n\n#links-sop #outreach #email #link-building #guest-posts\n","html":"

Link Building Outreach Email Sequence

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Maximum 3 touches per prospect. After 3 — move on and don't contact again for 90+ days.

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Prospect Qualification (Before Any Email)

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Guest Post Site Checklist:

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Touch 1: Initial Outreach Email

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Subject: Quick question about [their site name]

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Structure:

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    \n
  1. Personalized opening — mention their recent article or something specific about their site
    2. \n
  2. Brief introduction — who you are, your credentials
    3. \n
  3. Specific value proposition — what you're offering and why it fits their audience
    4. \n
  4. Clear, low-friction ask — \"Would you be open to reviewing a pitch?\"
    5. \n
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Tips:

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Touch 2: Follow-Up #1 (Day 5-7 if no response)

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Subject: Re: Quick question about [their site name]

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Structure:

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Keep it under 100 words.

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Touch 3: Follow-Up #2 (Day 12-14 if no response)

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Subject: Last follow-up from [your name]

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Structure:

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After Touch 3: remove from active sequence, add to 90-day no-contact list.

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Resource Page Link Building

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    \n
  1. Find resource pages using search operators:\n\n
    2. \n
  2. Qualify: Is it updated recently? Does it link to similar sites? Relevant DA?
    3. \n
  3. Find webmaster contact: Hunter.io, site:domain.com/contact, LinkedIn
    4. \n
  4. Send outreach: Lead with value, mention their resource page, explain fit
    5. \n
  5. Follow up once after 5-7 days
    6. \n
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Broken Link Building

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    \n
  1. Find broken links on authority pages using Check My Links (Chrome) or Ahrefs Site Explorer
    2. \n
  2. Create or identify a page that replaces the broken resource
    3. \n
  3. Contact webmaster: Point out the broken link, offer your replacement
    4. \n
  4. Include the exact URL of the broken link so they can find it quickly
    5. \n
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HARO / Journalist Requests

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LinkedIn 7-Touch Outreach (for Guest Posts and Partnerships)

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30-day warm-up sequence:

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    \n
  1. Connection request (day 1)
    2. \n
  2. Value add — share useful content (day 3)
    3. \n
  3. Engagement — comment on their post (day 7)
    4. \n
  4. Soft pitch — mention collaboration opportunity (day 14)
    5. \n
  5. Social proof — share similar collaboration example (day 18)
    6. \n
  6. Direct ask — explicit guest post request (day 23)
    7. \n
  7. Final follow-up (day 30)
    8. \n
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#links-sop #outreach #email #link-building #guest-posts

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