{"slug":"press-release-3-link-architecture","title":"Press Release 3-Link Architecture — Monthly PR Campaign SOP","tags":["press-release","pr","link-building","outreach"],"agent_summary":"Monthly 4-PR campaign structure with exact 3-link architecture (GMB + service page + previous PR), keyword rotation, compliance checklist, and post-publish integration steps.","trigger_phrases":["press release link building","PR campaign structure","press release links","PR link architecture","3 link press release","monthly PR strategy","Press Advantage SOP","press release for SEO"],"runnable":true,"markdown":"\n### Press Release 3-Link Architecture\n\nEvery press release gets exactly 3 links. No more. No less.\n\n#### The 3-Link Architecture\n\n```\nLink 1: GMB Profile\n  - Anchor: Brand/primary keyword\n  - Placement: First 100 words\n\nLink 2: Service Page\n  - Anchor: Service keyword phrase\n  - Placement: Middle third of PR\n\nLink 3: Previous PR (chain link)\n  - Anchor: Related keyword\n  - Placement: Final third of PR\n```\n\n**Why 3 links:** More looks spammy. Fewer misses the daisy-chain signal. The chain structure means each new PR passes authority backward through the network.\n\n#### Monthly PR Rotation (4-PR Calendar)\n\n| Week | PR Type | Example Angle |\n|------|---------|---------------|\n| Week 1 | Announcement | New service launch, expansion, award won |\n| Week 2 | Industry insight | Tips, trends, expert commentary |\n| Week 3 | Local community | Sponsorship, local news tie-in |\n| Week 4 | Company update | Milestone, team addition, equipment purchase |\n\n#### Compliance Checklist (Before Submitting)\n\n- [ ] Third-person voice throughout?\n- [ ] Newsworthy angle confirmed (not promotional)?\n- [ ] Exactly 3 links (no more, no less)?\n- [ ] All links tested and live?\n- [ ] No tracking parameters on links?\n- [ ] 400-600 word body count?\n- [ ] NAP consistent with GMB?\n- [ ] No first-person, no exclamations, no ALL CAPS?\n- [ ] Quote properly attributed?\n\n#### Post-Publish Integration (Same Day)\n\n1. GMB post about the announcement\n2. Blog post expanding on PR topic\n3. Social media campaign\n4. Outreach: use PR as link building asset (email journalists and bloggers who cover the topic)\n\n#### Keyword Strategy (3 Keywords Per PR)\n\n- Keyword 1: Primary service keyword (Link 2 anchor)\n- Keyword 2: Brand + location keyword (Link 1 anchor)\n- Keyword 3: Related/LSI keyword (Link 3 anchor)\n\nRotate keyword focus each week — don't repeat the exact same primary keyword in consecutive PRs.\n\n#### Velocity Rule\n\n1-2 press releases per quarter for a single site looks natural. More than that risks pattern detection. For aggressive campaigns across multiple client sites, stagger distribution dates.\n\n#links-sop #press-release #pr #link-building #outreach\n","html":"<h3>Press Release 3-Link Architecture</h3>\n<p>Every press release gets exactly 3 links. No more. No less.</p>\n<h4>The 3-Link Architecture</h4>\n<pre><code>Link 1: GMB Profile\n  - Anchor: Brand/primary keyword\n  - Placement: First 100 words\n\nLink 2: Service Page\n  - Anchor: Service keyword phrase\n  - Placement: Middle third of PR\n\nLink 3: Previous PR (chain link)\n  - Anchor: Related keyword\n  - Placement: Final third of PR\n</code></pre>\n<p><strong>Why 3 links:</strong> More looks spammy. Fewer misses the daisy-chain signal. The chain structure means each new PR passes authority backward through the network.</p>\n<h4>Monthly PR Rotation (4-PR Calendar)</h4>\n<p>| Week | PR Type | Example Angle |\n|------|---------|---------------|\n| Week 1 | Announcement | New service launch, expansion, award won |\n| Week 2 | Industry insight | Tips, trends, expert commentary |\n| Week 3 | Local community | Sponsorship, local news tie-in |\n| Week 4 | Company update | Milestone, team addition, equipment purchase |</p>\n<h4>Compliance Checklist (Before Submitting)</h4>\n<ul>\n<li>[ ] Third-person voice throughout?</li>\n<li>[ ] Newsworthy angle confirmed (not promotional)?</li>\n<li>[ ] Exactly 3 links (no more, no less)?</li>\n<li>[ ] All links tested and live?</li>\n<li>[ ] No tracking parameters on links?</li>\n<li>[ ] 400-600 word body count?</li>\n<li>[ ] NAP consistent with GMB?</li>\n<li>[ ] No first-person, no exclamations, no ALL CAPS?</li>\n<li>[ ] Quote properly attributed?</li>\n</ul>\n<h4>Post-Publish Integration (Same Day)</h4>\n<ol>\n<li>GMB post about the announcement</li>\n<li>Blog post expanding on PR topic</li>\n<li>Social media campaign</li>\n<li>Outreach: use PR as link building asset (email journalists and bloggers who cover the topic)</li>\n</ol>\n<h4>Keyword Strategy (3 Keywords Per PR)</h4>\n<ul>\n<li>Keyword 1: Primary service keyword (Link 2 anchor)</li>\n<li>Keyword 2: Brand + location keyword (Link 1 anchor)</li>\n<li>Keyword 3: Related/LSI keyword (Link 3 anchor)</li>\n</ul>\n<p>Rotate keyword focus each week — don't repeat the exact same primary keyword in consecutive PRs.</p>\n<h4>Velocity Rule</h4>\n<p>1-2 press releases per quarter for a single site looks natural. More than that risks pattern detection. For aggressive campaigns across multiple client sites, stagger distribution dates.</p>\n<p>#links-sop #press-release #pr #link-building #outreach</p>\n"}