CTRify Website Setup SOP
7 phases. Sequential. No phase is optional. All Google platforms must use team@merlinomarketing.com.
Phase 1: Access Site Settings
- Go to ctrify.com/websites
- Select the target domain
- Click Edit Site → View Settings
- Tabs available: Google Settings, Website Design, SEO Settings, DNS
Phase 2: Google Search Console Verification
- Open GSC (logged in as team@merlinomarketing.com)
- Click Add Property → select URL prefix method (NOT domain property — this is the critical choice)
- Enter the full domain URL with https://www.
- Click Continue → select HTML tag verification method
- Copy the verification code — ONLY the
content="..."value, strip all HTML tags - Back in CTRify: paste the clean code into the Google Site Verification field
- Click Save Settings → OK
- Wait 2-5 minutes for DNS propagation
- Return to GSC → click Verify
Common gotcha: Pasting the full <meta> tag instead of just the code value.
Phase 3: Google Analytics Property Setup
Create Property:
- Open GA (logged in as team@merlinomarketing.com)
- Navigate to Admin → find the CTRify Sites account (parent account)
- Click Create Property
- Property name: the domain name
- Business size: Small - 1 to 10 employees
- Industry: Other Business Activity
- Select ALL data collection checkboxes (all 7)
Set Up Data Stream:
- Select Web platform
- Website URL: domain with www prefix
- Stream name: CTRify Website
- Click Create & continue → Install manually
- Copy the full gtag.js snippet
- Paste into CTRify's GA field
- Click Save Settings → OK
- In GA: click Test installation → wait for "Your Google tag was correctly detected"
GA hierarchy: Account (CTRify Sites) → Property (domain) → Data Stream (web). Each domain gets its own property.
Phase 4: Website Design Customization
CRITICAL RULE: Never reuse the same default settings across sites. Every site must have a unique visual identity.
Customize per site:
- Theme: vary between sites
- Header: customize per site
- Footer: customize per site
- Colors: choose unique palette (never same as another site)
- Fonts: vary
Logic: If Site A uses Theme X + blue + Header style 1 → Site B must differ on at least 2 of those.
Phase 5: SEO Settings and Author
- Home title: generate with AI — must be niche-relevant
- Author bio: MUST match the site's niche
- Profile image: AI-generated profile photo
Phase 6: Sitemap Submission to GSC
- In CTRify settings, locate the sitemap URLs panel
- Copy the sitemapindex.xml URL (prefer over plain sitemap.xml)
- In GSC: Sitemaps → paste → Submit
- May need to resubmit 2-3 times if "Couldn't fetch" error
- Target status: Success
Phase 7: Forced Indexation (Alpha + Omega)
Alpha Index Checker (alphaindexchecker.com):
- Login → Enter Dashboard
- Sitemap Extractor → Create New Extractor → paste domain
- Click Proceed (auto-scrapes all URLs)
- Campaigns → name = domain name
- Select extracted URLs
- Enable "Send to Omega Indexer" toggle (critical)
- Click Create & Run
Omega Indexer (omegaindexer.com):
- Login → Enter Dashboard v2
- Campaigns → domain appears automatically from Alpha
- Statuses: In Queue → Processing → Indexed
- "Links appear on search engine results within 7-15 days"
- Check periodically — every few hours initially, then daily
Key analogy: Alpha = breadcrumbs (Google discovers pages). Omega = noise (Google pays attention and indexes).
Phase 7b: Link GA to GSC
- In GA: Admin → Product Links → Search Console Links
- Click Link → select GSC property
- Allow 24-48 hours for data to appear
Completion Checklist
- [ ] GSC verified (HTML tag method, URL prefix)
- [ ] GA property created under CTRify Sites account
- [ ] GA data stream configured (Web, www prefix, "CTRify Website")
- [ ] GA tag detected and confirmed
- [ ] Website design customized (unique theme/colors/header/footer)
- [ ] Author bio created (niche-matched)
- [ ] SEO metadata set
- [ ] Sitemap submitted (status: Success)
- [ ] Alpha Index Checker campaign created and running
- [ ] Omega Indexer receiving URLs
- [ ] GA linked to GSC
#links-sop #ctrify #ctr-manipulation #traffic #seo