Anchor Text Distribution

Safe Distribution Formula

| Anchor Type | Percentage | Examples | |---|---|---| | Brand | 30-40% | "[Business Name]", "[Brand]" | | Brand + Keyword | 10-15% | "[Brand] [service]", "[Brand] in [city]" | | Exact Match | 5-10% | "[service] in [city]" | | Partial Match | 10-15% | "[city] [service] company", "best [service] near [area]" | | Generic | 15-20% | "click here", "learn more", "visit website" | | URL / Naked | 10-15% | "www.domain.com", "https://domain.com/service" | | LSI / Related | 5-10% | "[related term]", "[synonym] services" |

Rules:

Never exceed 10% exact match anchors
Brand anchors are always the highest percentage
Vary anchor text with every new link — never repeat the exact same anchor
New sites: start with 80%+ brand/generic, slowly introduce keyword anchors

Campaign-Specific Anchor Structures

GMB Sniper Campaign:

Primary keyword anchors: 50%
Generic anchors: 30%
Brand anchors: 20%
Target: 10-20 keywords
Links to: CID URL, Website, About, Contact, Reviews, GMB Posts, Socials

GMB Blast Campaign:

Primary keyword anchors: 70%
Generic anchors: 30%
Brand anchors: 0%
Target: 25-50 keywords
Links to: DD links from bot

Rank Your Brand (RYB) A:

Primary keyword anchors: 100%
Target: 10-30 keywords
Links to: Place ID links

Rank Your Brand (RYB) B:

Branded/partial match: 100%
Links to: Tier 2 links from RYB A

Why This Matters

Anchor text over-optimization is one of the most common triggers for manual and algorithmic penalties. The moment exact match anchors exceed 10-15% of the total profile, Google interprets the links as manufactured. Branded anchors look natural because they're what real sites use when referencing a business.

#links-sop #anchor-text #link-building #seo #off-page